ENSURE SUCCESS
STAGE: EARLY-STAGE SAAS BUSINESS
WITH A NEWLY LAUNCHED SAAS OFFERING, YOU’RE UNDOUBTEDLY
trying to make your mark. If you’re running a pilot, it’s within your company as much as externally. Internal education and promotion and proving the SaaS model, along with laying the groundwork for your infrastructure are likely as important as your sales. If you’ve launched a new business unit or are transitioning completely from traditional software to SaaS, you need to get your pipeline and sales pumping and be sure you have a customer success strategy and a series of action plans in place.
GO-TO-MARKET/ROUTES-TO-MARKET
Verify and refine how you’ll reach your customers and what sales motions to use. Decide whether to sell direct or indirect, and how to package and price based on your preferred sales channel. Determine what route or routes to market are best (i,e. - website, inside sales team and/or partners).
CUSTOMER ACQUISITION
Map out your customer’s journey and make it easy for them to take it, from finding you (marketing), to buying from you (sales) to on-boarding and beyond (customer success).
BENCHMARKING
Compare yourself to industry leaders to determine how efficient your current business and operating models are, and ultimately value your company. Use benchmarks as a planning tool to illuminate areas what you’re doing well, where you can improve and to develop metrics.
CUSTOMER SUCCESS
Develop an end-to-end customer success process - from on-boarding through renewal – encompassing professional services, training and support teams. Your goal should be for customers to not only adopt your product, but to continually find more ways they can use it.
Contact Us to talk more about how Montclare can work with you to Take it to the Next Level.